©2021
Hello there
I’m Jae Choi
CREATIVE DESIGNER BASED IN NEW YORK CITY, SPECIALIZING IN VISUAL MERCHANDISING (CVM) AND EXPERIENTIAL DESIGN WITH A PASSION FOR TRANSFORMATIVE VISUAL NARRATIVES. STRATEGICALLY BLENDING BRAND STORYTELLING ACROSS MULTIPLE MEDIUMS, I CREATE ENVIRONMENTS THAT ENGAGE, INSPIRE, AND COMMUNICATE POWERFUL BRAND MESSAGES. MY APPROACH TRANSFORMS PHYSICAL SPACES INTO AUTHENTIC VISUAL JOURNEYS - SHAPING BRAND IDENTITIES THAT RESONATE DEEPLY WITH AUDIENCES
INDUSTRIAL DESIGN
ART DIRECTION
PROJECT VISUALIZATION
COMPUTER AIDED DESIGN (CAD)
VAN CLEEF & ARPELS
HERMES
CHANEL
FOROM
VISUAL MERCHANDISING
2024
DELIVERABLES
CONCEPT DEVELOPMENT
GRAPHIC DESIGN
CAD MODELING & RENDERING
CNC PROGRAMMING
LARGE FORMAT PRINTING
TECHNICAL DRAWINGS
GRAPHIC DESIGN
CAD MODELING & RENDERING
CNC PROGRAMMING
LARGE FORMAT PRINTING
TECHNICAL DRAWINGS
UPCOMING PROJECT
UPCOMING PROJECT
VAN CLEEF & ARPELS
LUCKY SPRING
2025
VAN CLEEF & ARPELS’ SPRING COLLECTION, IN COLLABORATION WITH ARTIST ALEXANDRE BENJAMIN NAVET.
DELIVERABLES
CVM DESIGN
CONCEPT DEVELOPMENT
GRAPHIC DESIGN
CAD MODELING & RENDERING
CNC PROGRAMMING
LARGE FORMAT PRINTING
UPCOMING PROJECT
PRESS
HYPEBEAST
"Open from January 13 to 18, FOROM has installed its temporary Aire De Jeux pop-up exhibition in the heart of Tribeca, a burgeoning design district in Lower Manhattan. With the Brooklyn showroom’s white-label collection alongside products from partners like Frama, Project 213A, Hein Studio, Capppelen Dimyr, Marbera, Made by Choice and Taehoon Lee, the event features a range of furniture and decor characterized by sculptural forms and organic materials."
THE DESIGN RELEASE
“For one week only, from January 13-18, Forom will transform a vacant Tribeca showroom into a curated space, showcasing a selection of European designers and their pieces. The exhibition brings together their community of designers to explore playful, nostalgic elements of design — all exclusively curated by Brooklyn-based Forom."
SAY HI TO
"The collection, Nature Revisited, reimagines the fundamental forms of nature and everyday life, transforming them through bold materials and intentional design. Each piece celebrates strength, adaptability, and the beauty of the familiar. By reinterpreting natural forms like the moon, the tide, and stone, we explore them from new perspectives, altering their dimensions and angles to reveal deeper meaning."
NUVO
"For one week only, a Brooklyn-based design shop is bringing a selection of handmade contemporary furnishings and home decor items to Manhattan with Aire De Jeaux, a pop-up exhibition in Tribeca. Named for the Roman Forum, the ancient marketplace hub, Forom partners with an extensive list of European designers, many of which are on display, including Dagmar, Dusty Deco, Six Dots, and Made by Choice."
GALERIE
"Since setting up shop on the Greenpoint waterfront in 2023, the design gallery Forom has cultivated an enviable roster of thoughtfully crafted home furniture and accessories from such esteemed global design brands as Arflex, Frama, and Audo."
STIRPAD
"In a pop-up exhibition, Forom presents a range of products from partner designers drawing from the ideas of nostalgia and memories alongside its new collection, Nature Revisited."
DESIGN MATE
"Until January 18, the New York design showroom Forom is hosting the Aire De Jeux exhibition, which presents a curated selection of objects by the boutique's partner brands, as well as items that the team produces under its own label."
REMODELISTA
“This week we are reminded that home is not just a structure but a collection of memories, a connection to what we love, a safe space to retreat to, where years of planning and life savings take the tangible form of walls and floors and rooms.“